Our Culture Today Essay

Personal Beliefs, Attitudes, Values, Basic Assumptions, these values are universal to every human being living today, in the past and in our future. These values shaping our behavior relate to cultural context. Today our Societal attitudes toward homosexuality widely range in different cultures, historical periods, and locations, as do attitudes toward sexual desire, activity and relationships in general. In general many cultures have their own values regarding appropriate and unsuitable sexuality; some sanction same-sex love and sexuality, while others may condemn of such activities in part. Our culture today has changed a lot especially how we view the human body. In my first paragraph I will discuss personal beliefs and how it a tremdous effect on homosexuality community, including social attitudes in general. The issue on Gay sex in religion will have a variety of different views, but you will see the more firm believers that homo’s is a bad thing will be among the older generations, and they will be the ones that also have a harder time accepting it into their lives. Religions such as Judaism, Islam, and various regions of Christianity, are old school and forbid any type of sexual interactions between people of the same sex and preach highly that such an act is to be deemed sinful and that you will burn in hell. The reasoning behind this is very simple like stated above, those religions follow the bible very closely and if you search for it you will find this in the Old testament and New testament, which talks about their beliefs on that topic. Unlike our western religions Hinduism, Buddhism, Jainism and Sikhism, homosexuality is barely discussed although it may not be brought up as often these religions frown on this type of intercourse between two people to be considered a sin as well. Further In addition to the religions of East Asia, along with Chinese religion that passionate homosexual love is most often discouraged because it is believed to not lead to human satisfaction, and that human satisfaction can only come from opposite sex’s  In early religions it’s been said that since early middle age times, people who had sex with the same type of sex were blamed for bringing a deadly plague upon the land, and that their pleasures with each other were blamed for the frequent epidemics of disease which dramatically decreased the population. Crops were dying people didn’t have food, and people were falling over dead for no reason at all. The only thing they thought that was causing this was the â€Å"Homo’s. People were frightened and they thought the only way in order to rid their lands of this disease would be by being cleansed by fire, as a result homosexuals paid a drastic price from the people of the towns in which numerous individuals were tied down and burned at the stake or if they got somewhat lucky just had to have white-hot iron rods ran through them because they thought that this would cleanse the souls and stop the disease. Although the staking and hot ironing ended in the late 1980s similar thoughts have been made, inspired by the AIDS epidemic. In the years since, the epidemic has spread and now has many more heterosexual victims than homosexual. In the next paragraph I will further discuss the Values and basic assumption of play another key role into how our culture views the human body. Off the top of your head when you hear the word gay males, what’s the first thing your brain processes? Most often gay males are viewed as being effeminate. Or maybe you the first thing that comes to mind is that gay males are viewed as showing an interest in women’s fashion such as fashion design or hairdressing, which a lot are. Or perhaps when you think of a gay male it would be a guy would having a huge group of friends consisting females, Sadly we categorize â€Å"homo’s† like this in our culture today What would comes to mind when the word lesbians is thrown out there? Our culture society usually views them as having more of the manly features or what we call â€Å"Tomboy/ Dyke. † When then word Tomboy is thrown out there are society already has them categorized. The typical thought of a tomboy is one having a preference for short haircuts, tattoos and male clothing. Then of course we have both bisexual men and women. What pops in mind when you think of a Bi person? Some people might be seeing them as being sexually immoral, controlling, insincere or undecided. Male bisexuals and female bisexuals are usually on the down low about the choice they have made. Although the cause for most Bi’s is that because our culture is so rough and doesn’t welcome the gay community very well they have a hard time accepting it themselves an call themselves as Bi’s for the fear of how much we demand perfection. Another basic assumption about homosexuals is association with pedophilia. This is the major thing that always pops up and which as a result, some people fear exposing their children to homosexuals in unsupervised settings. This fear assuming that about all â€Å"Gay’s† had led them into making and assumption that their children might be molested, or converted to be gay themselves which in our culture that would just ruin families. Today in our society that is true many Homo’s that finally come out and tell their families just only ends up destroying them. As a result many homosexuals have committed suicide for the fear of judge-ment. What has left a bitter taste in the mouth about â€Å"gay† community and made an impact on how their viewed is that everyone is familiar with the publicity about the Catholic sex abuse cases, which in result has heightened these concerns for many parents. A group of establishments focus on these dawning concerns, drawing linking relations between homosexuality and pedophilia. Recently a number of small scale studies where done and shown that they have not found evidence that homosexuals are more likely to molest children than heterosexuals. Tests done showing that male homosexuals with a preference for adults; are no more attracted to adolescent or younger boys than male heterosexuals with a preference for adults are to adolescent or younger girls. Other research also suggest men who molest boys prefer adult women rather than men as sexual partners.

Garden Report Essay

The Garden Depot, a family-owned floral company, carries a larger variety of floral, gardening and lawn-care products with sales and profits growing. Janice bowman has 13 years of operational knowledge in the industry as office manager in the company. She is responsible for inventory management, computer system management and logistics. Derek Sinclair, the son-in-law of the Depot owner, is the landscaping manager with no experience in management. However, the operation is not smooth in the organization that faced several issues such as lobar force, communication and synchronization. They both have responsibility for the depot, and have to get rid of problems to benefit the company. The company did not have enough permanent skillful and reliable workforce, but only seasonal employees, therefore 50 landscaping jobs could be completed each year, which were fewer than what was demanded. Most of employees were part-time student workers lacking of experience. In addition, a family member who had poor and inappropriate leadership was appointed as landscaping manager. And his irresponsible attitude might have bad impact on moral of stuff. Furthermore, the job responsibilities were not defined, and there were no specialized department to solve the specific problems. The improper recruitment and lack of supervision cause the organization attained unstable and unreliable workforce. This demonstrates a lack of fit between organization process and people as police for recruiting and supervising employees. Moreover, Sinclair had low expertise knowledge on landscaping area, which resulted that he could not answer the customers’ specific question, and he had no qualification and business handling capabilities to solve complex issue. This follows EOPT theory because there is a lack of fit between people and tasks. Whereas having no job description and departmentalization in the organization resulted in the consequence that employees confused about their job. This applies to EOPT theory because there is a lack of fit between organization structure and people. The goal for the Garden Depot is to establish stable and reliable workforces to increase work proficiency. In long term, the organization should ensure job responsibilities defined in every level of the organization, and deploy individual departments to solve any problems to make customers happy. The first alternative is to reevaluate all the stuff and build a formal appraisal system to supervise employee’s performances, which can help the company to build a stable and reliable workforce. The second alternative will be training Sinclair be a competent manager. If the company wants to keep Sinclair as the landscaping manager, this action alternative is necessary. The last alternative course of action is to create a proper job description and deploy specific departments such as HR department, marketing department, customers departments and inventory departments in order to solve the related issues. The best alternative is to create a formal job description and divide specific departments. First, Sampson should divide the whole organization into four departments HR department, marketing department, inventory department and customer services department. Next, creating job description for every position should be done as soon as possible. Then department supervisors ought to reevaluate employees and put them in the right departments depending on their specialty. Finally, the department supervisor should hand in a process report to managers every month to show their work. If Departmentalization causes lack of communication among individual departments, general manager should have a meeting with all department supervisors once a week.

Availing Medical Facilities at the Doorstep-Samples for Students

Working on a project and developing all the aspects related to it is a very crucial task. It ensures that the project should get pleted in a smooth manner. A proper plan should be developed in which all the aspects which will indulge in the project should be focused upon (Petit, 2012). The project initiated is about developing an application which will help in availing medical facilities in the rural areas of Australia. An application will be developed which will be connected with the kiosk machines and with the mobile phones of the people living in the rural areas. Application on the mobile phones and kiosk machines will be designed in such way which is easy to use and manage by the people living in the rural areas of Australia. The project initiated will help in providing better services to the munity and will help the people of Australia in managing a sustainable as well as healthy life (Skibniewski, et. al., 2012). Hence, a project is developed which will include a proper descrip tion of what are the aspects required to be taken into consideration before working on the project. It is being evaluated that the people living in the rural areas faces issues in getting proper medical facilities. Hence, by providing them such type of app will help them in managing the healthy life and will help the pany in providing a 75% hike in the sale as Australia has various rural areas where the medical facilities are not much effective (Stanek, et. al., 2016) Projects are developed for the welfare of the business. Aim of developing a new project is to generate more revenue and to ensure that more refined services could be developed (Thomas, 2015). There are various set of benefits which are required to be taken into consideration. But before evaluating the benefits it is necessary that various aspects should be focused upon like market analysis, SWOT analysis and output analysis. Market of online health service is a growing sector which is sustaining in the urban market. It is being evaluated that many of the people are using such type of services and are enjoying them as they are getting health tips just by making certain clicks (Too, & Weaver., 2014). There are many of the health service providers who are providing consultations with the help of online applications in the urban areas. The online health services are sustaining day by day and are moving on a successful path. Taking this business to the rural areas will definitely help in the sustainability of the munity (Cengage Lea Schwalbe, 2015). Providing instant services will help in attracting people of rural areas with the effect of which organization will move on the path of success and sustainability. Plan developed will help in sustainability of the munity There is no petition available in the rural areas Online Medical services has a growing market Helping the rural areas to growth is a noble cause in which government will also provide appropriate set of help for the initiation of project (Koltsov, et. al., 2015). It is necessary that the people of rural areas should provide the knowledge of app, because low knowledge will affect the sale of the product and services. Huge investment is required in the kiosk machine as well as app development. Availability of proper set of resources is really tough Has a very wide area to cover and attract people towards the application. Innovation is there which will help in the sustainability aspects and gaining proper set of market share. Failing to cover maximum rural areas could have a direct impact on the business. It could be possible that people of rural areas may not trust the online app and would rather prefer to visit health care centres. This will affect the sale of the business in near future. It could be possible that new petitors could enter into the market (Palma-Mendoza, et. al., 2014). This will have a huge impact on the sale of the products and services in the rural areas. Understanding the market and evaluating the SWOT analysis it could be evaluated that providing online health services in the rural areas will result in providing various set of benefits to the organisation. Market has a huge potential for growth as people available in the rural areas of Australia will definitely prefer to use the application (Patton, et. al., 2015). It is required that information camp should be organized in which information related with the kiosk machines and application should be provided to the people available in rural areas. This will help in attracting maximum number of people available in the rural areas towards the application. There are certain dis-benefits also which are attached with the new project like it could be possible that people available in the rural areas might not use the application and might prefer to visit the health practitioners directly rather than using the app (Mainga, 2017). Lack of knowledge will have a huge impact on the use of application. This will have a direct impact on the progress of the business and will affect the sale of the same. To manage the project in an effective way it is required that all the requirements needed to carry out the project should be taken into consideration. To manage the project there are several aspects which are required to be taken into consideration these aspects are: Stakeholder’s analysis is required to be taken into consideration as it will help in understanding the requirements and needs they have (Martinsuo, &   Killen, 2014). This will help in managing their requirements and will help managing the project in an effective way. IT team is also required to be hired for the development of the mobile app and kiosk machine Kiosk machines are required to be purchased so that they could be availed in every rural area. Appropriate project management tool will be required to manage the same in a proper way And 4 systems will be required so that the application could be developed according to the requirement (Mishra, 2014). Assumptions are made which helps in developing the understanding with the future aspects which could incur. It is required that the assumptions should be made in an appropriate way and decisions should be made accordingly. It could be assumed that after promoting the app and description of the kiosk machine maximum number of people will get attracted towards the business and will help in sustainability of the same and vice versa (Mà ¼ller, 2015). It could also be assumed that the project initiated will help in availing appropriate set of services in the emergency cases which will help in providing sustainability to the munity. Assumption could also be made that this project will help in providing expansion opportunities to the organisation and will help in the sustainability aspects. Project management is an unpredictable aspect as it is hard to predict all the aspects in a proper way. There are certain set of constraints which could be left behind and these constraints could have a huge impact on the project progress (Pandey, 2008). It could be possible that the IT team could fail in testing the app properly due to which bugs in will left. This will have a huge impact on the implementation of the project to general public. It could be possible that people available in the rural areas may not have proper set of knowledge about the app. Hence, it will again have a huge impact on the progress of the project (Petit, 2012). Determining cost of the project proposed is one of the most important aspects attached with the project plan. It is important that proper analysis of the cost which will indulge in the project should be done as it helps in providing direction to the project developer and helps in managing the work accordingly. In the project proposed cost which could be estimated is $36000. It is a very nominal cost that will in paid by the organisation for the project. Reason behind this cost is that the organisation is already working in the rural areas and there are various centres which are already available in those areas. Hence, the main expense which will incur in the project process will be on the development of the application for mobile and kiosk machines and on the kiosk machines itself only (Skibniewski, et. al., 2012). There are certain other expenses also which will incur in the promotion of the app in rural areas. Therefore the all over cost estimated for the pletion of the project is $36000. Cost benefit analysis is the tool which will be used so as to evaluate the cost which will indulge the project. This will help in evaluating the expenses which will incur and the benefit which a pany will get from the expenses it has made on the project. Cost benefit analysis will help in estimating all set of requirements and will help in making the decision of whether the pany should initiate the project or not (Stanek, et. al., 2016). In cost benefit analysis Net Present Value of the project will be calculated also it will include return on investment and will include break even analysis which will help in determining the payback period of the project. With the help of these aspects pany will be able to make the decision of whether it should apply the project or not. There are various set of risk factors which remain attached with the project. It is necessary that these risk factors should be taken into consideration so as to manage the project and maintain its requirements. Project management is a very crucial task which requires in depth analysis of all the aspects. Hence, it is necessary that the major risk factors should be evaluated and strategies should be developed to mitigate them (Thomas, 2015). Five major risks which are identified in relation with the project are: Choice and Preferences of the target customers These are the five risk factors which could have a huge impact on the progress of the project. It is necessary for the project manager to make the predictions with the help of forecasting so as to gain appropriate set of information related with the risk factors (Too, & Weaver., 2014). Unavailability of the resources will affect the progress of the project as no work could be processed without having appropriate set of resources. Unavailability of funds will have a direct impact on the project, it will have a huge impact on the functions of the project. Natural disaster is another aspect which can affect the project progress (Cengage Lea Schwalbe, 2015) Lack of leadership will affect the internal aspects of the project and will lead to misguide the team working in the project. Choice and preferences of the target customer will again have a huge impact on the project progress as it could be possible that people may not prefer to go with online services. This will lead to cause a huge loss to the pany (Ong, et. al., 2016). It will take 2 months to plete the project, which will also include the training of the employees so that they could work appropriately on the application (Koltsov, et. al., 2015). A step by step process will be provided which is required to be followed by each and every individual working on the project. It is important that the time provided for the task should be followed in an appropriate way so as to ensure that the project could get pleted within the timeframe. Major milestones decided by the project manager for the project are: Evaluating the need of the project which will be done within 2 days. In this analysis will be done of why it is required to develop such type of app for rural areas (Palma-Mendoza, et. al., 2014). Project scheduling is another aspect which will be focused upon. Project scheduling will be pleted within 5 days (Pigott & Hobbs, 2011). Time keeping will be done which will be pleted in 2 days Technical design will take 15 days as it will include various programming and developing of the app. Testing will be done for the 10 days in which all the bugs will be removed. And then training will be provided for 15 days to the staff members (Patton, et. al., 2015) At the end it could be concluded that the project initiated will help in the expansion of the pany. The project proposed will help in managing the requirement of the munity and will help in providing a better set of support to the munity. It could be evaluated that for a project it is necessary that all set of aspects should be taken into consideration and analysis should be done so as to provide a better set of support for the future success. Cengage Lea Schwalbe, K., (2015). Information technology project management. Cengage Learning. Koltsov, P., Osipov, A., Kutsaev, A., Kravchenko, A., Kotovich, N. & Zakharov, A. (2015). On the formation of structures in nonequilibrium media in the resonant three-wave interaction. puter Optics, 39(4), pp.542-556. Mainga, W. (2017). Examining project learning, project management petencies and project efficiency in project-based firms (PBFs).  International Journal of Managing Projects in Business, 10(3), Pp. 122-133. Martinsuo, M. &   Killen, C. (2014). Value Management in Project Portfolios: Identifying and Assessing Strategic Value.  Project Management Journal, 45(5), Pp. 56-70. Mishra, R. (2014). Identification of Strategic Project Management Resources in Indian Software Project Management panies.  Prabandhan: Indian Journal of Management, 7(9), p. 7. Mà ¼ller, R. (2015). The Migration of Methodologies for Project Management Research.  Project Management Journal, 46(2), Pp. 3-5. Ong, H., Wang, C. & Zainon, N., (2016). Integrated Earned Value Gantt Chart (EV-Gantt) Tool for Project Portfolio Planning and Monitoring Optimization.  Engineering Management Journal, 28(1), pp.39-53. Palma-Mendoza, J.A., Neailey, K. & Roy, R., (2014). Business process re-design methodology to support supply chain integration.  International Journal of Information Management,  34(2), Pp.167-176 Pandey, D., (2008).  Rural project management. New Delhi: New Age International (P) Ltd., Publishers. Patton, C., Sawicki, D. & Clark, J., (2015). Basic methods of policy analysis and planning. Routledge. Petit, Y. (2012). Advancing project and portfolio management research: applying strategic management theories.  Strategic Direction, 28(9), Pp. 187-192. Pigott, D. & Hobbs, V. (2011). plex knowledge modelling with functional entity relationship diagrams. 41(2), Pp. 192-211 Skibniewski, Miroslaw J., & Vecino, Gustavo A.,   (2012). Web-based project management framework for dredging projects.(Author abstract)(Report). Journal of Management in Engineering, 28(2), Pp. 127. Stanek, Babkin, & Zubov., (2016). A new approach to configurable primary data collection. puter Methods and Programs in Biomedicine, 133, Pp. 169-181. Thomas, J., (2015). Using unstructured diaries for primary data collection. Nurse Researcher 22(5), Pp. 25. Too, & Weaver., (2014). The management of project management: A conceptual framework for project governance. International Journal of Project Management, 32(8), Pp.1382-1394.

Review of lay literature article Example | Topics and Well Written Essays - 1750 words

Review of lay literature - Article Example The condition was the seventh leading cause of death in 2010.2 In addition, diabetes is expensive, as the government and the families of the affected often spend a lot of income in trying to provide high-quality healthcare services for their loved ones. Physical therapy, medication and proper diet together form the solution for treatment of diabetes. The project provides more insight into some of the mechanisms that prevent full-blown diabetes as well as most of the complications that come about due to the health condition. The article "Prediabetes? Get Yourself Moving but Do Not Jump Immediately to Drugs As an Answer", is highlighted in The Washington Post as of December 15, 2014. The article titled â€Å"Prediabetes? Get Yourself Moving but Do Not Jump Immediately to Drugs As an Answer†, appeared under the health and science section of The Washington Post on December 15th last year. In as much as the commentary was put together by Consumer Reports, the message delivered throughout the editorial seems apparent. The major argument in the article is that the occurrence of diabetes in the United States is high notably because close to a third of the adult population, which translates to around 86 million citizens, suffer from prediabetes. Prediabetes is a condition where the blood sugar level of a person is higher than the standard.1 The extraordinary prevalence of diabetes routinely comes about, for over 90% of those who suffer from prediabetes are not aware of it. The authors share the ideology that as prediabetics routinely embrace medication, the Federal Drug Administration has not availed any prediabetes drug in the market, implying that making such a call amounts to backing the wrong horse.1 Instead of embracing medication, the authors argue that changing an individual’s way of life and living healthy come in handy in reducing the risk of developing

Read this stories and pull out imporatant 3 qoutes from each story Essay

Read this stories and pull out imporatant 3 qoutes from each story (6qoute) - Essay Example As a cripple, I swagger†. (p 1) â€Å"I wake up in the morning feeling the way most people do at the end of a bad day, and I take it from there. As a result, I spend a lot of time in extremis and, impatient with limitation, I tend to ignore my fatigue until my body breaks down in some way and forces rest. Then I miss picnics, dinner parties, poetry readings, the brief visits of old friends from out of town. The offspring of a puritanical tradition of exceptional venerability, I cannot view these lapses without shame. My life often seems a series of small failures to do as I ought†. (p 2) â€Å"A friend who also has MS startled me once by asking, "Do you ever say to yourself, Why me, Lord?" "No, Michael, I dont," I told him, "because whenever I try, the only response I can think of is Why not?" If I could make a cosmic deal, whom would I put in my place? What in my life would I give up in exchange for sound limbs and a thrilling rush of energy? No one. Nothing. I might as well do the job myself. Now that Im getting the hang of it†. (p 8) â€Å"It was at that moment I realized the deceit I had been living under. Children growing up in the American Southwest, drinking contaminated milk from contaminated cows, even from the contaminated breasts of their mothers, my mother--members, years later, of the Clan of one-Breasted Women†. (p 2) â€Å"But one by one, I watched the women in my family die common, heroic deaths. We sat in waiting rooms hoping for good news, always receiving the bad. I cared for them, bathed their scarred bodies, and kept their secrets. I watched beautiful women become bald as cisplatin, Cytoxan, and Adriamycin were injected into their veins. I held their foreheads as they vomited green-black bile and I shot them with morphine when the pain became inhuman. In the end, I witnessed their last peaceful breaths, becoming a midwife to the rebirth of their souls.

Organizational Problem Assignment Example | Topics and Well Written Essays - 750 words

Organizational Problem - Assignment Example Introduction With an ever-growing population in just about every part of the United States, there is also a growing problem with criminal acts, particularly where offenders are arrested and a case comes to trial. How to review any case that comes in is important in that all the information is in a database (MIS) and properly coded for easier review to all concerned, particularly the judge. Keeping it all together between the court systems is the job of the court administrator. 1. As the new court administrator through the County Human Resource Division, a consolidation must first be made of schedules, list of personnel connected to those five court systems, and whatever current operations conducted in those systems must filter in to a main database which the court administrator handles (Allen & Sawhney 2009). This will also include the County Clerks Office and the District Attorney’s Office as well. A first examination can be made to determine what the judges of the courts spe cialize in so that most of the cases that fit the judge’s expertise will be assigned to that court. ... The District Attorney’s office must also be in on the meetings in order to make any comments or suggestions about the restructuring of case distribution (BJA 2008). At the same time, other members of the Justice system, involved in administration, should also be involved to discuss current issues with the court system as it stands. Every time a case is logged into the computer system which tags into the main database at the administrator’s office, the case is reviewed first and tagged for either a court trial or a preliminary meeting by lawyers with the judge first to see whether it is a prosecutable case. If it is not, but it does require some type of action by the judge, then it can be done right away with a judge’s signed order. However, all sides of the judicial parties must be in full agreement as to the outcome and solution, such as a remediation to a community program (BJA 2008; Dempsey & Forst 2013). Other cases, based on evidence, are definitely lined up for a courtroom appearance, such as in drug trafficking and violent crimes. All judges must agree to this procedure and how cases are viewed when first logged in, must be handled consistently across the board with approved criteria applied on each case as it comes in. This requires the system of coding the level of crime or nuisance implied by the arresting officer (BJA 2008). Additionally, lawyers involved with the defendants, must also be logged into the system, particularly to note if there are any conflicts between cases to be tried at the same time in different courts (BJA 2008; Peak 2012). As a last step, weekly or bi-weekly meetings, initially, can be held with all the judges and court personnel in order to iron out any issues which arise and need

Amy Cuddy, TedTalk Essay Example | Topics and Well Written Essays - 1000 words - 2

Amy Cuddy, TedTalk - Essay Example We usually forget another important audience, influenced, mainly by our body language, and that is certainly ourselves. We are not only influenced by our body language our physiology and feelings but also our thoughts. Amy has researched on this issue extensively and has come up with an amazing maxim; fake it till you make it! Her study is based mostly on body language expressions of dominance and power. Amy narrates her experiences with MBA students, who really exhibit full range of body language. Some of the students come, get right in the middle of the classroom like they are occupying space. As they sit down, they are spread out, raising their hands. The other lot is virtually collapsing as they come in, its written all over their bodies and faces as they take their seats and continue making themselves small, even while raising their hands. These nonverbals have a close relationship with gender and the extent of participation and how good they were at it. Women most times feel that men are more powerful than them and thus exhibit nonverbals depicting their powerlessness. This gap in gender grade has been a struggle for business schools and although all students admitted are equally qualified, you realise differences in grades, which is partially attributed to participation. This is what led to Amy’s questioning whether it was possible to convince her students to fake cour age and thus lead to more participation from all. Thus Amy and her main collaborator at Berkeley, Dana Carney wanted to find out if one can fake it, till they make it. That is to say that you can practice this for some time and actually get to experience an outcome in behavior that makes one feel powerful. It is known that our body language governs how other persons may feel and think about us. Evidence exists to support this, but Amy’s and Dana’s question was whether our nonverbals control

Child Abuse and maltreatment Assignment Example | Topics and Well Written Essays - 250 words

Child Abuse and maltreatment - Assignment Example This article will address child abuse that is encountered by preschool children. There are colossal type of child abuse at this age but the common ones are, physical, emotional, neglect and sexual. The physical abuse incorporates all the aspects of physical harm like slapping, caning or beating a child as well as any physical punishment that is inappropriate to the Childs age. Child neglect is when a caregiver or the parent fails to provide for the child basic needs like clothing’s, shelter, food and supervision. Emotional abuse involves humiliating, name-calling, telling a child worthless he is among others. Sexual abuse includes sexual activity with a child, and it is sad to note that it usually done by a person the child trust. Some cultural health practices may be misidentified as maltreatment. For example, giving a child herbal medication to treat disease rather than the conventional medicine (Johnson, 2004). The earlier a child abuse is identified, the better for the Childs recovery. Warning signs include extremely passive child, tantrum throwing, unexplained physical injuries, being afraid to go home, filthy clothing and trouble in walking in sexually abused children. Reporting a child abuse case involves calling the local police, documenting everything that the witness saw, having the child evaluated at child assessment centre, investigation launch into the allegation, getting an attorney and call children justice office for further assistance (Asnes & Leventhal, 2010). Asnes, A. G., & Leventhal, J. M. (2010). Managing child abuse: general principles. Pediatrics in Review / American Academy of Pediatrics, 31, 47–55. Johnson, C. F. (2004). Child sexual abuse.

Coca-Cola Case Study Example | Topics and Well Written Essays - 1250 words

Coca-Cola - Case Study Example The first part of the paper will identify and evaluate the key success factors employed by the business organization. Next, this paper will analyze the weaknesses of the company and the potential threats that lie ahead. Lastly, this report will give its recommendation on how Coca-Cola can further improve its marketing strategy. In order to give a thorough investigation, this paper will utilize different strategic management tools. A key success factor is defined as specific skill or talent or competitive capability which spells the difference between profit and loss or competitive success or failure of a business organization. Looking at the strategic operation of Coca-cola, it can be seen that the key success factors of the company are its superior marketing mix, focus on innovation, and global orientation. Coca-Cola's marketing mix, as with other companies have four major components which are product, price, promotion, and place. It can be seen that the company has done an excellent job in coming up with a marketing mix which appeals to the global market. The products offered by Coca-Cola, for instance, have become widely accepted in the global market because it conveys a "universal taste" which discounts the differences in nationality, culture, and traditions. Secondly, the company has a pricing strategy which is at par with the industry. The marketing campaigns launched by Coca-Cola define and become a foundation of modern day marketing. The advertisements of the business organization irrefutably reveal new techniques and styles in capturing the audience. Lastly, Coca-Cola's success is largely due to its wide availability. Its products are sold almost everywhere, from restaurants, to cafes, to vending machines, to kiosks, and most establishments. Another key success factor of Coca-cola is its focus on product innovation. Recognizing that the various changes in the market where it operates, the company reinvented itself to evolve from a single core product to a total beverage firm. Currently, Coca-Cola has nearly 400 beverages in its portfolio and is still geared in offering beverages which suits the preferences of its market. In 2005, the company announced that it has introduced "a variety of new brands, brand extension, and new beverage products." Lastly, Coca-Cola's success is also highly attributed to its global orientation. Recognizing the huge profit opportunities abroad, the company has expanded geographically. By being global oriented, the company is not only able to establish presence in foreign markets but is also able to generate new revenues and efficiently distribute costs among its operating segments. The company is also able to utilize resources which are present abroad in order to enhance its operations. However, aside from being globally oriented, the company also concentrates on creating specific products which suits the need of a specific market: "Consumer demand can vary from one locale to another and can change over time within a single locale. Employing our business strategy, and with special focus on core brands, our Company seeks to build its existing brands and, at the same time, to broaden its historical family of brands, products and services in order to create and satisfy consumer demand locale by locale." Weaknesses and Threats The weaknesses and threats faced by the Coca-Cola can be determined by conducting a SWOT

Dieting Programs and Theories ( argument paper) Research Paper

Dieting Programs and Theories ( argument ) - Research Paper Example In this effect, the earth’s atmosphere functions like the glass pane of a greenhouse. It permits some solar radiation to reach the earth. The earth absorbs this energy which is transformed into heat. This heat is then reflected back into space. However, the atmosphere contains heat absorbing gases, such as CO2, water vapor, methane and nitrous oxide, which trap this out-going energy and form a blanket to keep the earth warm and habitable. In recent decades, there is an unnatural, growing concentration of greenhouse gases in the atmosphere leading to a rise in the average temperature of the earth (Environmental Protection Agency web site). Contrary to what skeptics claim, Global Warming is real and it is man-made. Skeptics argue that there is no abnormal rise in the earth’s surface temperature. They claim that temperature variations are merely a part of the natural cycle of the earth. This is refuted by scientific evidence. The United Nations’ Intergovernmental Panel on Climate Change (IPCC), constituted of reputed scientists from 113 countries, states in its report of February 2007 that the â€Å"Average Northern Hemisphere temperatures during the second half of the 20th century were --- the highest in at least the past 1300 years† (IPCC, 30). The report documents irrefutable, scientific evidence of the widespread increases in global average air and ocean temperatures. In the last fifty years of the twentieth century, hot days and nights have become more frequent over land areas. There is a rapid melting of glaciers and sea ice leading to an average increase of 3.1 mm/year in the global sea level since 1993. Areas under drought conditions have increased. There are pronou nced changes in natural ecosystems, and in seasonal events, such as the early greening of flora, and bird migration. The bleaching and disintegration of coral reefs demonstrates the rises in the surface

Rethinking Video Game Violence Essay Example for Free

Rethinking Video Game Violence Essay Technological advancements made in the twenty first century have continuously altered the lives of every individual in this planet. Digital technologies have made communication among individuals very easy with the click of a button. In addition to this, technological advancements have also affected how people entertain themselves. Children all over the world are already abandoning their traditional toys. Action figures, matchboxes, building sets and puzzles are now losing its popularity because of the invasion of video games. The technological advancements have introduced the Play Station, Xbox, Game Cube, etc. to millions and millions of children all over the world (Mayor, 2005). True enough; the development of video and online games has continuously invaded the households of citizens all over the world, targeting their most important clients, the children. For some reason, video games only cater to the young adolescents and children; only in rare cases do they tend to be successful in influencing the adults. This is due to the fact that these games were designed using the role-playing method, which only entice the younger population as they are the ones who could not distinguish which is real and which remains to be in the fantasy realm of their minds. When adults observe children playing video games, the former fails to see what the latter sees (Mackey, n. d. ). In one way or another, these video games contribute to the construction of the children’s identity and culture, thus greatly affecting the lives of the children. With the popularity of video games increasing, the traditional ways by which childhood is characterized have continuously eroded and undermined. Somehow, no one knows where and what childhood really is about (In Search of the Child, 1969). Together with these advancements in technology come social problems associated with children and the youth such as drug-trafficking, teenage crime and the involvement of children in crime. The development of these video games has continuously instilled fear upon educators and parents as they continuously affect the children’s lives. Critics of video games fear transmission of violent messages to the children as they engage in playing with these video games (Squire, 2002). It was in 1980 when these video games were developed when President Reagan called for the creation of cold war warriors, knowing that these games would instill skills and attitudes to the warriors. However, more critics become more and more afraid of the effects of these games to cultural activities. They would often think that these would become influence children negatively as these would cause the young children addiction in technological developments (Squire, 2002). In April of 2002, a U. S. District Judge named Stephen N. Limbaugh, Sr. made a claim which somehow contrasted this particular fact. According to this very famous personality, video games are not capable in conveying ideas or expressing anything else that could possibly amount to speech (Jenkins, n. d. ). Because of this, video games did not enjoy constitutional protection since then. Limbaugh also said that for as long as games do not express ideas, no game shall be protected even if laws clearly state that children and the youth should not have access to any form of media that is said to explicitly contain violence and sexual messages (Jenkins, n. d. ). According to different research and studies made regarding this topic, the kids who have are now part of the videogame generation does not respond to traditional instructions. Because of this, researchers and educators worry that video games transmit hyper competitive and distorted sexual values to the children. Government policies have been constructed in such away that violent messages could not reach the children. Government policies introduced censorship practices which aim to keep the different homes safe from violence and distorted sexual messages. There had been several devices developed that could help in filtering out violent messages from reaching the homes of the children (In Search of the Child, 1969). In addition, video games are said to turn the children’s attention away from their academics (Squire, 2002). This particular ruling met a lot of criticisms, arguing that video games do express ideas that could definitely influence the minds of the youth negatively. Video games are seen to have psychological and social effects (Jenkins, n. d. ). According to some critics, gamers produce meanings through game play and other related activities. Effects are often seen as they emerge in the game itself. Thus, meanings become visible through interpretations as it continuously reflect our conscious engagement. Through this, they would be put into words and finally, examined. New meanings would often arise from what we already know and think. Because of this, each and every player would interpret a game according to his or her own experience and knowledge (Jenkins, n. d. ). In the same manner, it is often argued that children could not distinguish fantasy from reality. Due to this, focusing on meaning would increase the knowledge and competence each player has, that would often start with the mastery of particular concepts that differentiate the fantasy from the real world (Jenkins, n. d. ). This paper would look into the effects of video games on the children and the role they play in the lives of the children. In the same manner, it would look into how violence is instilled in the minds of these children through these video games. In addition to this, this paper shall look into how these games construct meanings and identities for the young children. For this paper to accomplish these tasks, it shall be using the game RuneScape, developed by Jagex Ltd. , one of the most popular online games in the whole world. RuneScape Released and Operated by Jagex Ltd. in 2001, RuneScape, once again is one of the most popular games in the world. It is said to take place in the fantasy world of Gielinor which is divided into different kingdoms, regions and areas. Players travel throughout the world by foot, often using spells and devices and other means of transportation. As they travel to each region, players face different monsters and quests. In the same way, more and more materials are being made available to them (RuneScape, 2007). Players are portrayed in the screen as avatars that could easily be customized. The players of this game could set their own goals and objectives together with the activities they would want to pursue in order to reach their goal. Competitors engaged in the game are not encouraged to pursue a linear path. They fight with other players, monsters, complete quests and increase their experience in all the skills available. Interaction between players is also encouraged through chatting, trading, etc (RuneScape, 2007). Video Games and their Impact to Children’s Lives A very famous retired military psychologist, Grossman said that video games teach kids to kill in the same way the military trains their soldiers. This very famous retired military man turned psychologist identified the following military concepts included in video games. The following are: brutalization, classical conditioning, operant conditioning and role modeling. These concepts are said to be adopted by the training camps as they prepare their soldiers for the battlefield (Jenkins, n. d. ). These methods have similarities in the way players interact with the computer games and other players. Because of this, the over exposure of children to these kinds of violence at the age when they are still having a hard time in distinguishing fantasy from reality brutalize them. Because of the rewards associated with the different video games, the children are trained to kill in exchange for these prizes. In addition to this, Grossman claims that a child acquires the same conditioned reflex and motor skills the soldiers have every time he plays an interactive point-and-shoot video game (Jenkins, n. d. ). Lastly, soldiers tend to imitate the role models being made visible in the games. Thus, the possibility of acquiring the same skills in real life is high. For humanist researchers on the other hand, these games are very powerful tools for teaching. It could help players in problem solving as they can see their mistakes as opportunities for learning and reflection (Jenkins, n. d. ). Thus, they would be finding better solutions to their problems. The different video games encourage the players to form their own hypotheses, and in the same manner, test them. In the obstacles that they face in the game world, their abilities are pushed to the highest level, since these games are designed in such a way that players would be encouraged to meet their goals (Jenkins, n. d. ). Thus, video games increase aggression among its players which then affects crime rates all over the world. Because of this, even unrealistic video games could be dangerous for the children and young adolescents. According to an experimental study that dealt with college students that engage in video games, these students have increased aggression after exposure to fantasy violent video games. This then proves the alarming situation at hand, that young adults are even affected by the violent messages transmitted by video games even when they are already supposed to know how to differentiate between fantasy and reality (Anderson, 2003). Because of this, these video games are said to be more dangerous than violent television shows and cinemas. In the same way, newly developed video games are now designed to reward the players for killing innocent bystanders, police, prostitutes, etc. using different means and weapons (Anderson, 2003). Hence, the plots of video games are now worse than ever, becoming more and more violent. In addition to this, there are even games that make some criminals as the heroes of the particular video game. For the author of the book What Video Games Have to Teach Us about Learning and Literacy, the most powerful dimension of these games is the projective identity. Projective identity is the way role-playing allows us to experience the world from different perspectives. Identity then is chosen, accepted or constructed rather than imposed through the games that they engage in. How Video Games Define What it means to be A Child Young children, as mentioned often find it hard to distinguish fantasy from reality. Thus, most children are engaged in games that often involve role-playing. As defined, role-playing games are composed of sessions where group of gamers meet to play. Make believe rules are often formulated which may be simple or sophisticated. As adults already know the difference between reality and fantasy, they find it hard to grasp the concept associated with role playing games (Fei, n. d. ). These role-playing games have said to continuously influence the personality of the children and other young adults. These particular influences, in turn help in shaping the identities of these teens, especially those that are still in the so-called development phase (Fei, n. d. ). How Children Use Video Games to Construct their Realities and Identities As mentioned in the previous parts of this paper, children engage in role playing activities when they play with video games. Thus, this somehow helps them in constructing their realities and identities, how they perceive themselves. This perhaps is the reason why research published in 2000 supports the fact that playing violent video games increases one’s aggressive thoughts, feelings and behavior. Apparently, without the children’s proper discernment of what is right and wrong would lead them to the adoption of these concepts that are supposed to exist only in the fantasy world in real life. In the study conducted by Craig Anderson and Karen Dill, it showed that their college student respondents have been influenced by the violent games they have played or are currently playing. It is quite obvious that the aggressiveness they have acquired through playing these violent video games caused their delinquent behaviors in the past (Anderson, 2003). In the same manner, video games have been a very popular avenue in which certain children construct their gender realities. In one way or another, video games have played a very important role in enhancing the gender differences between the girls and the boys. Based on observation and research, the characters, stories and worlds created by girls are truly different from that of the boys. Obviously, boys are more violent than the girls, making violence the most popular feature of the video games for boys. On the other hand, the girls just do not find the themes of these video games appealing – hunting, battling with monsters, etc. Because of this, video games tend to be more popular among the male kids than the female ones. In addition, this then leads to the social construct embedded upon the young minds of these children. At a very young age, the differences between the roles of the males and the females are quite clear to them (Kafai, 2001).

Perception of the CABEIHM Students Essay Example for Free

Perception of the CABEIHM Students Essay Romeo G. Fajardo (2006) stressed that the student’s success is dependent on their effectiveness, efficiency and concentration on studying and these are affected by the learning materials they use and the way they use it. Hence, the value of studying is precious and not to be squandered, no matter what the students believe regarding this matter. Study habits play a major role in academic achievement of the students because without this habit, certainly they cannot fully succeeded on their study. Students cannot learn simply by being told what to do or by watching others, they have to practice studying frequently. Successful students employ time management system to create study patterns that work and use active learning methods to add meaning and interest to their study time and maintaining their motivation by connecting reasons for study to their life goals and values. Learners must develop and established good study habits in doing school work, which can raised their academic performance. If the students can easily develop a good study skills, this can be considered as their assets as learner. Students can easily attain the mastery and areas of specialization and excellent performances for them to gradually attain achievements through their consistent study habits. High grades are commonly the aim of the students. According to Aguire (2004), it is not enough to simply think about studying but to actually do it or apply it. Practicing doesn’t make perfect but practice of studying can make students perfect end successful. The value of education of study habits interrelates the value of studying wherein the student can easily save time, make every hour of studying counts, consider when they will study and accepts the thing and assurance that the students can have. High educational achievement attained by the learners in school is the primary objective of education. It cannot be achieved in a split second or snap of a finger. Many school learners fail in their studies due to their inability to cope with the daily obstacles and demands in schools. Effective study skills are about more than understanding and it must be practiced in order to improve and enable the students to perform in school properly. It is not enough to simply â€Å"think about† studying, it must be performed. Study habits are considered as routinary activity of the students, there is a lot of things that can influence their way of studying for each passing day. Now, the trends in technology can easily catch the student’s attention. Since students are one of the target of fast changing technology, there are several web pages known as social networking site created for them and this became trending because of its several links. As time goes by, the usage of social networking site became virtual habit of the students. Before, they were devoting their free time in studying; now they are spending more time in using social network , some uses it to improve their way of studying and others is to just enjoy the features of it. On the other hand, nowadays studies of the students are getting harder, they rely on social network because they perceive it as a tool in getting access to information easily but unfortunately this could affect their studying capabilities, focus and attention unlike before when the social network is not yet existing wherein students rely on traditional way of studying, specifically the usage of books. The researchers opted to conduct this study because they are interested to determine the effects of the usage of social network in their study habits. Background of the study College of Accountancy Business Economics and International Hospitality Management (CABEIHM) offers five courses; BS in Accounting Management, BS in Accountancy, BS in Business Administration, BS in Hotel and Restaurant Management and BS in Tourism Management. It has the most numbered students who are also using social network in their study. Considering this, it is interesting to determine their perception regarding the social networking effects on their study habits. The researchers opted to conduct this study because they will be determining if the respondents can clearly indicate their perception on the effects of emerging social networking in their study habits. Setting of the Study The study of the Perception of the CABEIHM Students on the Effect of Social Networking on their Study Habits The respondents will be 200 CABEIHM Students who are selected from 1st – 4th year.

Crash Movie Summary

Crash Movie Summary It addresses the problems of modern society, violence, cynicism of people towards each other and especially towards members of other ethnic cultures. This is especially actual for our country as it unites many nationalities, among which the conflicts are constantly arising. The film is not about few characters, but of many at once. Here are no main characters, but rather all the characters are the main and important (Miller 45). Every person, the member of the film is a separate story different from others, and at first glance, is unrelated to the others. The director shows the fate of fourteen people repeatedly cross over 36 hours. There are two policemen, one of which appears to be a total asshole, rude, harsh, embittered cad and racist, the other is still a young, inexperienced guy, who seems to be good and nice; but during the film they change their roles, and we see who is who. There are two Afro-American guys who steal cars and hate white people. We also see a man who is attorney and his wife, who is suspicious to all non-white people, whether Negro or Hispanic, but tells this only to her husband, being afraid of public condemnation. A young Latino man, who puts locks on doors and do not inspire confidence in clients. There is an Afro-American filmmaker who curries favour with police officers and wishes to be born white. We see Afro-American detective who forgets about his mother and brother and Persians` family, whose head is an American citizen, but not really knowing the language faces a lot of problems (Seller 2006). Throughout the film, we learn about every character, which they really are, if they are able to make sacrifices, to risk their lives, who can go against society, and who tries not to stand out. There ware no obvious good or bad characters. Each has its own truth, its own life. The film attracts as a magnet, enchants and you start to feel a part of it. All characters of the film are bright and deserve attention, but the most impression was made on my by two police officers: Tommy Hansen and John Ryan. Officer Tommy Hansen (Ryan Phillipe) is a young, white Los Angeles police officer who works as a partner with an older Officer John Ryan. At the very beginning we see Tommy as a fair, shy, inexperienced policeman. Once, after watching his partner John Ryan pull over black Cameron Thayer and his wife Christine and sexually molest Christine, Tommy desires to change of partner. He feels guilty over the incident and despises Officer John Ryan, so cant continue to work with his partner-racist. Such reaction on the situation characterized Tommy from a positive side and makes viewers sympathize him. Despite the request of Tommy, his supervisor Lieutenant Dixon doesnt satisfy the claim and agrees to transfer him only if he claims his uncontrollable flatulence requires him to drive alone in the car. Tommy has nothing to do, but to agree and th e next day he is reassigned to a single man patrol car (Ewing 2010). The same day, on his patrol he joins a police while chasing Cameron Thayer, who was being car jacked, but fought off his carjackers and is going away with one of carjacker being still in the car. Once after coming into a dead end Cameron, who is angry because of LAPD, confronts the police officers. Fair Tommy decides to solve the problem and tries to convince Cameron to come down to avoid a quarrel which could possibly end with Camerons death. Tommy defends Cameron, telling that he is a friend of his, and convinces the police officers to let Cameron go home with a harsh warning. This scene proves that Tommy influenced by remorse behaves fairly. He evokes positive emotions, and compared to other heroes looks as a real hero. After all, the director of the film shows the real face of Tommy in the case with Peters Waters. So, almost at the end of the film, Tommy is seen driving in his car and picking up Peter, a young black carjacker who was hitch-hiking. Being in one car with an African -Americans man, Tommy finds out his own insecurity with other races, and shows it through his treatment of Peter and their quarrel. Tommy quickly becomes angry when he assumes that Peter is laughing at him and asks him to leave the car. Peter starts to reach in his pocket and Tommy shoots him dead, wrongly assumes that the black guy is looking for a gun. Here, we see Tommy as totally frightened, lost and cruel man. He throws out the body of Peter from the car to cover up the incident. Here the viewers understand that Tommy is not a positive character, neither are the rest. Finally Tommy burns his car, trying to hide his involvement in the shooting. Once more we understand that this film doesnt have totally positive or totally negative characters, as all people are somewhere in the middle. At the same time, Officer John Ryan (Matt Dillon) shows his negative features from the very beginning of the film. He is a bigoted white police officer who is a partner of Officer Tommy Hansen. He is a rood, impolite, racist man who uses his social position and physically molests Christine (the wife of Cameron) under the pretense of looking for a gun after blaming Christine in performing fellatio on Cameron while he was driving a car. He molested the woman, thus humiliating her husband and forced him to apologize also. Watching this episode, the viewer feels disgust to the actions of the officer and him as a person. This makes his partner Tommy Hansen to believe in Johns racist tendencies. At the same time, Ryan is trying to find help for his father, who probably suffers from prostate cancer but whose treatment is ineffective. This shows him as caring and supporting person, but later he manifests his anger in prejudice. He manifests racist attitude towards an HMO employee who doesnt allow his father visit a desirable doctor (Crash (2004 film) 2009). It is understood that his racial prejudices seem to go from the destructive impact that local positive action policies had on his fathers business. As Officer Hansen decides to patrol alone, so Ryan is partnered with a Hispanic-American with whom he finds common language. The end of the Ryans story is positive as we see him from a good side. He risks his life trying to save Christine (the woman he molested a day before) from the death in a terrible car wreck. The viewer comes to the conclusion that all characters combine positive and negative features, having no idealization. For some reason, usually it is said that this film is about political correctness (as it received Oscar as the best film of 2005 (Beckman 45). However I am sure that Crash is not about political correctness, and nor even really about its ugly flipside. This film is about difficulties of coexistence in a huge multi-national state. About how difficult it is for people to understand each other, especially if they are from completely different culture and upbringing, and also about the tragic consequences of such failure. None of characters in Clash is a total villain or a hero. Almost every one of them is ordinary person with all his advantages and disadvantages. Thus, the film almost doesnt have uniquely right or guilty characters (Fevang 2006). The film consists of several smaller stories that are united by one theme: how people behave in extreme situations: crime, shootings, car crashes. The film Crash is an incredible intertwining of destinies of characters and original story. How is it possible to separate good from evil, a shadow from the light? It is probably impossible, as in the film Crash, it is impossible to determine who of the main characters is bad, and who is good. All of them make us think about our lives and society we live in.

Perceptions of Time in Great Gatsby Essay -- essays research papers

Time is an idea described in diverse periods and aspects, for example philosophical, psychological, physical and biological. This time flows consistently but is broken into the past, present and future. Since we only live in the present forever in preparation for our futures and dreams, when we try to live in the past it restricts our future. Throughout F. Scott Fitzgerald's novel The Great Gatsby, Gatsby wasted time and his life for a single dream, and it was his illusion of his idyllic future that made time a key dimension in his life. Fitzgerald sees life in satiric-tragic dimensions, as a contest between romantic illusion and coarse reality. The reality slowly and viciously disintegrates the illusion. Gatsby suffers from past memories of Daisy and tries to revive the relationship and in the process Gatsby was murdered. Nick wonders, "Almost five years! There must have been moments even that afternoon when Daisy tumbled short of his dreams - not through her own fault, but because of the colossal vitality of his illusion." (101). Gatsby's impractical view of Daisy was, s...

Aspects of Love in William Shakespeares Romeo and Juliet :: Romeo and Juliet Essays

Aspects of Love in William Shakespeare's Romeo and Juliet 'Aspects of Love': Discuss the various forms of love that are present in Shakespeare's "Romeo and Juliet". It's a clichÃÆ'Â © to say that Romeo and Juliet is the greatest love story ever told. People say this because it is the most famous love story told and the play has various aspects of love and not only one. Even the phrase 'the greatest love story ever told' was used as a tagline for the recent Baz Luhrmann film. The prologue is full of violent and negative language e.g. ancient grudge, civil blood, fatal lions, death- marked, rage. But also has words to do with love e.g. star crossed lovers. You can already tell that this is going to be a love story with trouble, worry and violence in it. The first reference to an aspect of love in this so-called "greatest love story ever told" after the Prologue is to rape and therefore lust not love. The first two characters that the audience is introduced to are Sampson and Gregory. They are vulgar and crude, making many sexual references and innuendoes. They do not see love as involving emotions or desires, but as a purely physical thing, sexual not emotional. Sampson refers to women as "weaker vessels" and tells of how he will rape the maids of the Montague household; "Women being the weaker vessels are ever thrust to the wall", "I will push Montague's men from the wall, and thrust his maids to the wall". Both Sampson and Gregory have petty and narrow perceptions of 'love'. Neither of them appears to have ever experienced true love. They talk in a crude and coarse manner and see women as objects not people. Courtly love characterises Romeo's behaviour at the start as he mopes over the unattainable Rosaline. This is only upper class and is not necessarily about love. It is really a series of expectations, aristocratic societies expected their young men to idolise a woman 'out of their league. This happens to Romeo because he is self-pitying

Racial and Multicultural Tolerance vs. Economic and Societal Benefits E

Racial and Multicultural Tolerance vs. Economic and Societal Benefits We exist in a society where intolerance for the racial and cultural differences of others is commonplace, and solidly rooted. Whether you live in the US, Middle East, Europe, or Asia, situations can be found where matters of money, domestic dispute, war, torture, and rape, have been incited or settled based on the ethnicity of parties involved (amnesty.org). Though it has for over a hundred years been the outspoken goal of certain societies to change this environment of unfairness, and in many cases injustice, – with the United States being the forerunner in this endeavor – the change, especially in the past several decades, can be considered modest at best (Lewis Mumford Report). For years we’ve listened to politicians support visionary ideas of bringing together people of varied ethnic backgrounds. â€Å"Until justice is blind to color,† stated Lyndon Johnson during his presidency, â€Å"until education is unaware of race, until opportunity is unconcerned with the color of men’s skin, emancipation will be a proclamation but not a fact.† Government programs like affirmative action were designed with the hope in mind of them being the keys to closing the gap between the economically and socially superior, and the historically underprivileged (Ravitch). Futurists and creative thinkers have come and gone preaching the idea, the dream, of a time when racial injustices would be a thing of the past, and yet it ironically seems we have a great distance to travel before this becomes reality. Perhaps it is not the assumed impossibility of closing this gap that keeps people from supporting these dreams. When one considers the motivators of society today, it’s difficul... ...0303_stauffer.asp>. Province, Jonathan. â€Å"World’s Richest Countries.† cylist.com. 2003. . Con Ravitch, Dianne. â€Å"How Affirmative Action Harms Minorities.† Forbes Nov. 1997: 112. Normand, Roger. â€Å"The Palestine Question: Israel’s Economic War in Context.† Brecht Forum. 25 Jan. 2001 . Anonymous. Free Palestine. 1999. 30 Sep. 2002 . Bollyn, Christopher. â€Å"The Real Cost of US Support for Israel.† Axis of Logic. 20 Sep. 2003. . Anonymous. â€Å"The Arab-Israeli Conflict: Basic Facts: Arab Countries versus Israel.† Israel Science and Technology. 15 Nov. 2003 .

Luxury Brand Essay

Introduction One can describe as luxury all that exceeds the bare essential. It covers all that one considers superfluous and useless. But in the usual direction, luxury means ostentation and refinement in the manners of living (art of the table, elegant toilet, sumptuous decoration ? ). The luxury discusses and is acquired by great expenditure. The philosophers of the Lights had divergent opinions concerning the luxury. Voltaire considered that that represented an essential support of the economy. Rousseau as for him saw the luxury like a principle of exploitation of the small people and the spring of all perversions, because the luxury is made to be admired, it dazzles. We will see through our study how much industry luxury is a singular world in our economy: with very consequent sales turnovers, actors gathered in great powerful groups. We will also be interested in the luxury brands: with the identity of brands, the targets of those. Finally we will analyze the risks for the luxury brand to fall into the hands of standard population. Isn’t the luxury in the street for the greatest number, recent phenomenon, likely you it not to carry damage to the brands? These problems deserve to be posed because it returns to the identity and the image which the luxury brand wishes to give to itself? PART I The industry of the luxury Until the Middle Ages the writings tell us luxury which it was the reflection of the religious mystery which pushes the man to be exceeded by an offering or a sign. We will see how much the concept of going beyond remains, still today for the man, important when it is a question of having luxury. But the blessed time of the luxury is without any doubt: the Rebirth (XVth and XVIth centuries), period of literary, artistic and scientific flowering. This time represents the tangible explosion of the luxury: sail of the sumptuous architecture inspired of Italy, progress of the ornaments of jewels. Also furniture becomes more luxurious; the art of the table avoids refinement. The luxury articles then remain rare objects, related exclusively on the Aristocracy and the Court. With the Rebirth the luxury has a contrasted position. But thereafter it will become the prerogative of the Middle-class. It will take intellectual connotations, results of the great voyages from the time. It is also of this time that dates the luxury for the books, thanks to the work of the bookbinders. Another strong time for the luxury: the XVIIIth century and the positive role of the Encyclopedia. This one treated in its chapters thoroughly: technical and industrial aspects of clothing and the accessories. The trades related to the industry of the luxury can then be shown with the eyes of all as to mean that the luxury is however reserved for elite. At the XIXth century, the economic influence results in new forms of manufacture and distribution. The industry of the luxury is then made up brotherhoods of craftsmen, all having their distinctive signs. From this time one will retain especially, as Zola in â€Å"With the Happiness of the Ladies tells it†, the opening of department stores symbolizes the democratization of the luxury. XXth century will have to be waited, to see flowering in Paris, a multitude of small workshops of craftsmen, devoted to the trades of the luxury. In 1929, in spite of the economic crisis, the intellectual radiation of our country is preserved and Coconut Chanel, Jeanne Lanvin, Louis Cartier are the kings and the queens that the â€Å"large ones† are torn off to get dressed or buy jewels. But the war of 1939-1945 will carry a new blow to France and the development of the industry of the luxury. France will take again its place of leader of the industry of the luxury only per hour of the Release, thanks to: fashion in particular of Christian Dior and the â€Å"new look†, per hour of the revolution zazou and the existentialism. In the post-war period it will really be necessary to wait, the years 1950 and them assistances of the Marshall plan so that manufactures take again their activities. The textile comes then at the head from exports with nearly 20% to the value to the exported products, thanks to Parisian creations very appreciated on the other side of the Atlantic. The period from May 68 reminds all, concerning the luxury, that it should not make forget the great technological stakes of the XXe century. Industrial development is from now on priority and proof is made by it by Pompidou itself: â€Å"Dear old France! Good kitchen! Madness-Shepherdesses! Merry-Paris! The High-Seam (?. )! It is finished. France started and largely started an industrial revolution†. The Seventies were wiser years, years of centering. Fashion is enough conformist, nothing of shocking and nothing eccentric. These years of oil crisis were the period when the Arab emirs invade the jewelers and the large dressmakers. The striking fact of the Eighties is at the level of the consumer of the luxury. The young people discover the luxury thanks to the accessories. We will see further in our study how much this phenomenon is still of topicality today. End of the year the 80 shops will multiply. The actors of the industry of the luxury are from now on conscious of the risk of competition. It becomes necessary to occupy all the crenels; to conquer new territories for fear the competitor does not occupy them. The rather morose Nineties, years, did not save the luxury, which passed through a crisis however more psychological than economic. That will engage a true thoughtfulness on the bases of the luxury. One directs oneself step by step towards a new luxury: of quality, deeper, more spiritual, and more moral. XXIe century is not as certain experts had predicted it, the era of the obliteration of the luxury. In spite of major events: on September 11, 2001, the war of the gulf which amplified an economic crisis in the sector of the luxury, this one holds good while drawing the conclusions necessary. The sector of the luxury is more sensitive than other sectors to the risks of the economic situation. Once the crises passed, the luxury finds all its heat then. 2. General characteristics of the luxury We will approach the luxury here in the broad sense. This definition will help us in the continuation of our study to better including/understanding the relation which is tied between the consumer and luxury brands. Initially we talk about luxury which is characteristic of a civilization and men who compose it. The luxury, eternal, is a valve essential to the human activity as well as the relaxation, the sport, the thinking and the love. It is a considerable share of dream, a manner of appeasing our phantasms. The luxury is a universe, separately, governs by codes, rules, signs. The luxury is a considerable world market, strongly concentrated in Europe and North America. France is a leader in the sector of the luxury, with about half of the production. The luxury is the second economic sector in France thanks in particular to the fact that it is addressed to broader customers and knew periods of strong growths on a world level. Today, the industry of the luxury is somewhat weakened by the reversal of the economic situation world: the fall of tourism, the stock exchange crisis, which touches mainly occasional customers. But the luxury resists while being pressed on solids structural elements. This sector can rely in particular: on the growing proportion of the classes with high incomes in the population, the conquest of new markets such as China, and the development of travels. Broadly the European goods of luxury have a place of choice: they profit from a certain standardization of the modes, universalization and hardly suffer from the competition of the other continents. The sector is addressed to increasingly many customers, this which present important prospects for growth for the next years. One of the paramount characteristics of the luxury is that it has its lines, its forms, its configuration. It transmits its codes of beauty which can even surprise to shock. But the luxury articles are not aesthetically neutral. The creator and the owner incarnate themselves in the luxury article. The choice of this one is thus never indifferent: it signs our personality and fact of us refined beings. Three components develop the luxury: – The object corresponds to a personalized step, – the object is technically perfect, – The object is aesthetically beautiful. In the luxury, the desire is higher than the need insofar as it nourishes our psychic in the same way that the satisfaction of the needs corresponds to our physiological life. One seeks by the means of the luxury article with: to allure, give or give pleasure. Dependent on the beauty, the luxury calls upon the five directions but also with individual passion (search constant and personalized) and with freedom (to rise with the top of its condition). All the actors of the luxury must keep in mind the rules which govern industry of the luxury and particularly during the introduction of products on the market. The first rule, that we will re-examine in the ultimate part of this work, it is to respect the aspirations of the consumers and to even include/understand them to anticipate them in order to ensure the marks of luxury, certain perenniality. We can observe that the market from now on is characterized by the bursting of the request. The offer is today the territory of large owners groups various large marks delivering a keen war. Initially, let us recall that the luxury is a sector gathering various activities. We will present one of typologies here allowing bettering analyzing these activities: – The cultural market (market of Art) – Means of transport (car, yacht, private aircrafts) – Equipment of the person (high-seam, perfumery, leather working, shoes, cosmetics, clock industry, jewelry) – Leisure (cruising, sports of luxury, hotel trade of luxury) – Equipment of the house (art of the table) – Habitat (residences of luxury, decoration of luxury) – Food (wines and spirits, grocer and restaurant of luxury) All these activities form the industry of the luxury. This industry returns to products of high quality, at a concentrated market, gravitational, much targeted and much segmented. Some brands rhyme with luxury and pleasure. Behind these names are however powerful groups, very skilful, which compete unceasingly as regards management of the marks, creativity, communication and distribution. The tendency has been for a few years with the concentration: operation consisting in integrating into a great group, detached houses. In addition, the large actors of the luxury reinforce their positions with international and are more and more obliged to increase their visibility. The current economic situation forced the industrialists of the luxury to engage of the modifications in their policy. Thus we observed on behalf of the great groups a real will to free of debts ourselves. Recent evolutions allowed: an increase in the financial capacity, a modernization of the production equipments, a development of the sales networks, more creation and of innovation. 3. Actors of the luxury – Manpower: 125. 000 people – Sales turnover: 10 billion Euros In 2002, the world market, it were evaluated to 90 billion Euros (HT wholesale price). This market is today in a phase of deceleration. The most flourishing period, because of economic situation quasi-euphoria, is located between the years 1998 and 2000, where the progression of the market bordered to them + 16%. From now on, the growth does not turn any more but around + the 10%. As regards luxury, Paris remains the center of creation, the decision and the definition of the strategy of the companies. On the other hand the manufacturers are present on all the French territory. The leader of the market of the luxury is group LVMH (Louis Vuitton Moet Hennessy)1. The challenger is the group PR (Pinault Spring Redoute). These two groups are French. The other principal actors are: the Richemont group (Swiss) and groups it Prada (Italy). These large financial groups and industrialists in common have the possession of the wallets of luxury brands which have a history founder, which is necessary to exploit. They understood that a brand needs to have a starting point, a human history, even old or remote. In our second part we will approach the luxury brands and beyond they are the strategies of the great groups which will take shape in filigree. PART 2 Marks of luxury And general public 1. Identity of brand The name of a brand or its logo is only the visible part of a more complex reality. These visible signs ensure the mediation between the identity of the company (essential values that it conveys) and its image (perceptions which the customers have of this mark). The concept brand identity remains still too little used by the managers. However this identity constitutes the base and the federator element of all the manifestations of the brand. In term of brands’ management, the concept of identity can appear as a capital importance. Thus if there are â€Å"richer† brand than others, it is that this one profit from a potential evocation more important and more easily mobile. With regard to the sector of the luxury, the identity of brands is a considerable strategic data. It can moreover confer a competing advantage on brand and represent a very pointed strategic tool for the managers of the mark. It should be noted that the identity of brand does not make it possible to intervene directly on the choices of the offers’ structure, of customer, margin and price determination target? It is on the other hand a major resource and a reference brand in the development of the total strategy of the company. The identity of brand will thus affect creation and the communication like on the distribution, the production?. The identity reasoning will be able to thus have an influence more or less pronounced on the strategy of the company and in return the identity of the brand itself will be affected by decisions taken in other functions. In other words, the identity is the substance of the brands and one will see further in our study than it arrives sometimes than this identity, if it is badly perceived by the consumers, perhaps the cause of a crisis of brand. Brands can be considered like vector of direction: it communicates a speech, a message with recipients. Each brand creates a speech which is clean for him, in relation to its products, its history, its projects, the tastes of its customers. The brands take part then in the process of communication because one finds: a transmitter (the company), a recipient (the consumer, the customer), a message. The identity can also be conveyed by a personality which brings all its size to the mark. From there has come for a few years an intensive use famous character to represent the brand: Ex: Ines Sastre for Lancome, Carole Bouquet for Chanel, Kate Moss for Calvin Klein But the identity of brand can be reinforced by talented personalities which carry to end of brand’s arm arm the mark, ex: Tom Ford for Gucci, or Giorgio Armani, Pierre Cardin, Yves SAINT LAURENT, Jean-Paul Gaultier †¦ For considerable luxury brand, it is nowadays dominating to know to perpetuate the identity of the brand, in spite of: the disappearance of the creator or the departure of the personality which characterized it? The goal is to not perturb the customer: it is for example the problem that has recently to face the mark Gucci after the departure of emblematic the fashion designer Tom Ford and chairman of the brand, Domenico de Sole The articulation of a horizon of value makes it possible for brands to connect two distant universes: that of the products and that of the consumers. This contact transforms this relation: on the one hand the brand makes possible to invest the universe of the products with values symbolic systems and imaginary; and in addition it makes it possible to represent and consider the consumer, according to various visions: commercial, industrial or economic. The consumer is considered, as we already specified, like recipient. Brands, by using a language of values, are addressed more to the individual, apprehended in totality its being, of its personality, of its needs, that with the consumer. In the sector of the luxury, consumption is done through a context of life and the identity of mark does nothing but reinforce this context. In short to be a mark with success, it is necessary that the identity of the brand is built starting from various points: 1 In 2004: Tom Ford and Domenico De Sole announced their departure of Gucci group and do not renew its contract with PR. All wonder which is the future of the Gucci mark without the Genious creator . ? A genetic code : a history founder. A mark absolutely requires for a starting point, a history of man, even if it is old. ? Know-how: it can be transmitted in a subjective way without technical relationship to reality of today. But this know-how is a pledge of quality and professionalism and confers on the mark all its reputation. ? Distinctive signs: they are essential. It can be a question of the logotype (certain companies go until selling their logotype1), but also of services, products, the design, color (ex: the red Ferrari)? ? A language of the brand : this one will be able to be thus found in the communications of the mark. ? A distribution network : this one will have to evolve/move with the behavior of the consumers. ? A spirit of idiot searches : the territory of the brand is defined by the most representative of the company which has the role of projecting the mark in a anticipative vision. ? Charisma: a luxury brand must imperatively have a charismatic dimension. It is a credit of image which is the first step towards an identity strong and impossible to circumvent. We saw throughout this part that a brand needs a strong identity to be visible and gravitational with the eyes of the consumers. To be visible, it is thus necessary for the luxury brand to have adequate communications. 2. Communication of the luxury brands The universe of the luxury, intended either for the ornament of the individual, or the embellishment of its personal environment, answers a series of needs, desires, wishes, dreams. ? Targets of the luxury brands The products of the marks luxury brands, as we specified before, must tell a history which must correspond to waiting of the customers. Customers, heart of target, present of the particular characteristics of which first are that they are consumers to financial means much more important than average (the highest CSP). This social category, elite, has a very particular motivation: it is necessary to meet their desires and not their needs. It will be a question of playing on the mental one more than on the material. Hedonists, less and less faithful to the marks, they await always more quality, of safety and especially of immaterial added value: services, citizenship, ecology, environmental protection? For customers , heart of target: the request should be caused. Generally the creator imposes his tastes. This category of affluent continues by choosing the most selective luxury articles, newest and most inaccessible. It is eager to mark its social status. Its completely distinctive life style, is an escape ahead, in order to escape the correction from the â€Å"new classes: rich person and avid of modernity â€Å". The luxury is for them a bench brand, a brand of membership of a club which they want relatively selective. The principal target gathers it, of the classes of â€Å"new rich person†, rather young person who acquired a social status raised thanks to incomes resulting from the business world, industries of high technology? With regard to the characteristics of the targets: it acts people of more than 25 years having a social status raised certainly, which have good taste but which sees especially the luxury as a universe which reflects their aesthetic choices like their personality. We are in a society, whose modes of consumption to the wire of the decades changed. Yesterday, one consumed necessary. Today it is not any more the case and the modification of the behaviors also had effects on the consumption of the luxury. More than ever, today there is a search for pleasure above all. In our company, there is from now on a â€Å"social legitimating of the pleasure†1, which leads the individuals to want what there is best and of more beautiful for them. Via the communication and the media we receive messages more and more, praising the benefits and the legitimacy of personal blooming. Legitimate targets inaccessible luxury, are not with a view to consumption to conclusive dimension. For these raised categories, the luxury is an ordinary consumption exceptional people. And yet the report has not been pus also Net for a few years. We will see in our ultimate under-part that the luxury can also be an exceptional consumption ordinary people. But our report will go, on the consequences, of this last tendency, for the marks. ? The Positioning of the marks of luxury Each mark of luxury wishes to give to the public an image, of it and its products, which aims at being strongly anchored in the spirit of the customers. Thus the stake is to dissociate itself, to be distinct from competition. Examples of positioning: – Vuitton : Louis Vuitton, give heart to your desires. – Gucci: Gucci, to play the chart of the ultra seduction. – Chanel: Elegant and modern: you are so much Chanel. ? Objectives of communication of the marks of luxury We will take the example of the objectives of communication of the Louis Vuitton brand. These objectives are very representative of those of the other marks of luxury. – It is necessary to develop a more human image, less centered on the research of the immediate profit, nearer to the consumers of the mark, while keeping an elitist tone, obliged symbol of the marks of luxury. – It is necessary to make known the various lines of goods and to make like the products. – It is necessary to propose the know-how house of the products, but also the aspects innovating, the matters design? – It is necessary to be different from competition in the spirit of the consumers, while being affirmed like a credible mark in all its actions and able to give satisfaction to customers with very different waiting. Each brand as we have already seen contains values as well as a capital of evocation which it is a question of registering in the spirits of the consumers. It is the role of the communication which to make so that the consumers are to attract by such or such public image. ? Strategy of the means of communication of the marks of luxury It is of primary importance for a mark of luxury: to control its image. That implies on behalf of the seat to take account of the information brought by actors present on the ground: subsidiary companies and distributors. The marks must be permanently held with listening of all the markets of the house to optimize the effectiveness of the communication campaigns. It is regularly necessary to go in each country, where the mark holds of the shops to take the temperature of the market. The subsidiary companies have an active role in the development of the advertising campaigns, being precisely on the ground. The marks leave them certain flexibility, in particular on the choice of the products to be proposed like on the most relevant interpretation making pass by the words of the international advertising concept. A country can also have a direct action via initiatives the editorial ones in the local magazines. As regards communication of the products of luxury there is homogeneity of the campaigns. In general for a product or a mark, the campaigns are international and no distinct according to countries’. However, it can happen that the cultural factor is determining in the design of products of luxury. It is noted for example that the woman Chinese or Japanese uses much more beauty products than the Western woman, which can push the houses of luxury (ex : Lancome) to vary the products according to the characteristics of the various countries where the mark is established. All that will thus affect the communication campaigns, which will be able to then vary according to markets’ (Europe, the United States or Asia). The globalization allows a â€Å"interbreeding† of the tastes. Today, the marks do not propose any more one single reference to the markets of the whole world but adapt the products to the request. The strategy of communication of the brand of luxury is before a whole strategy of image. The codes of the communication of the luxury aim at creating diktats of marks. Publicities are often minimalists. The majority show the product alone resting on no support. This representation is supposed to show the perfection of this one. The product and its mark are the message and do not have no need, seems you it of development. In the majority of the cases one recalls the existence of the product and the mark, without necessarily putting them in scene. The communication of luxury composes with three paramount elements: – the quality of the product – The dream and public image – For certain brands, the quality of service The means of communication usually used are: the press, the event-driven one, sponsoring. The magazine: of two great types – the female press magazine, of mode: It, Cosmopolitan, Pace1†¦. Press multi-local, more expensive than the national but more flexible press. – the press European, international: Time, Newsweek?. Allows capitalizing on a total image, The event-driven one/sponsoring When a mark of luxury engages in sponsoring, sportsman for example, his goal is to improve his notoriety and his public image. For that most interesting and the least expensive for a mark is to associate its name a prestigious sporting event, which makes dream. Ex: Cut of America and Louis Vuitton. For the sport, it is of primary importance that the event conveys positive values close to those of the luxury: purity, beauty, exclusiveness. But today, in front of the exacerbated competition that the actors of the luxury and with inaccuracy of the customers deliver themselves who follow a fashion in perpetual change, all these marks seek to be dissociated even more, from/to each other and with becoming even more single. This tendency will also touch the actions of sponsoring. Thus the mark of luxury will not be satisfied to affix its name with an event; it will become a quasi fusion partner. The mark will communicate on the event in which it takes part in its points of sale and will use the public relations in order to it mediates to the maximum. A tendency emerges on behalf of the large houses of luxury: to touch a younger public, in order to widen their customers. For that the means of communication used will be: Internet and the event-driven one. 3. Luxury and general public Initially let us point out the problems which were the discussion thread of this work: which are the risks and consequences for a mark, which multiply occasions to be to have by the greatest number? These problems will bring us, in this part to question us on the luxury and general public. As we endeavored to show it throughout this work, the luxury is not a sector like the others, a long time it was the territory of the â€Å"happy few† (target population of the luxury having the incomes more raised)1. During twenty last years, the luxury was democratized considerably. The products and services of luxury are gradually descended in the street and from now on, by ex: the perfume of luxury brand, certain products (like the accessories) are occasionally consumed by the greatest number. To make flash back the prestige top of range, on more accessible products in order to better sell them?certain houses of luxury did not hesitate to democratize their offer in order to widen their customers, thus hoping to make volume. Thus the greatest number will be able to be scented with Must of Cartier, to get dressed with a tee-shirt DKNY (Karan gave), to put its keys in a small trousseau at the monogram LV (Louis Vuitton)? The prosperity of the companies of luxury rests a paradox: to put in scene products glamour reserved at the elite, for better selling standardized products with the greatest number. â€Å"The widening of the customers for twenty years has been the great success of the sector â€Å". To arrive to this widening, the houses of luxury followed two directions: – Diversification This method consists in for a mark becoming multi segment by granting licenses, sometimes to all goes. Ex: Gucci, leather dealer at the beginning. Since 1995, the mark had multiplied the licences. Lighters were found Gucci as well as bottom-of-the-range products, distributed everywhere. – The variation That consists in creating products or signs of entry of range. Ex: Christian Lacroix, propose a Bazar line with articles with less than 150 euros. Ex: Louis Vuitton, propose toners, very cheap. Some follow even the two tracks. Ex: Giorgio Armani : its top-of-the-range claw gave rise to less expensive sub-brands (ofEmporio Armani with Armani Jean). But the diversification and the variation of the claws of luxury, are not without risk. A true strategic interrogation is posed: how much products a mark can it carry without galvauder? The marks must take care to keep their positioning luxates. The products of luxury, supposed being inaccessible, are qualified products phantasms. If they are standardized, made common, with the range of the greatest number, the products of luxury are likely to lose will have to them. A whole of risks watches for the marks which are engulfed in the methods of diversification and variation: – Loss of the imaginary character of the marks – mental loss in value of the products – vulgarizing of the mark – devalorization of the mark – Dilution of the mark about competition – deterioration of the public image The disappointment of a customer on an article of entry of range quickly made fade on the image of the unit. It seems of thus be likely to multiply the occasions of entry of range to satisfy the passion with general public for the luxury. Finally the largest risk for a mark would be more not to be regarded as marks of luxury. Ex: Gucci. The company had multiplied the licenses so much, that in 1995 one did not regard it any more as one mark of luxury. It will be necessary, to find a strong statute of mark of luxury, to give up the strategy of diversification and to count on the genius of the creator Tom Ford and on the ingeniousness of the chairman Domenico de Sole. But is thus to answer the passion of general public that the marks launched out in these strategies like acquiring a planetary stature. But today with the risks of vulgarizing, the marks prefer to control their production and their distribution. It is besides by using a distribution in selective network that the marks of luxury will be able to touch the public which agrees to them. Conclusion In strong progression, in spite of the international events of these last years, the sector of the luxury continues its change on multiple axes: reinforcement of the groups, widening of the territories of mark, atomization of the customers, need for conquest of rising generation, evolutions of the distribution networks and political news of communication? These transformations require quite informed actors in order to make the best decisions. General public occasionally seeks to get products of luxury. But contrary to the most affluent classes, it is a step of demonstration of the marks. One wants to show with the eyes of all which one has would be this only one accessory of a large mark. The passion of general public for the products of luxury led a phenomenon to develop at speed large V: the counterfeit of marks. There is a request as regards luxury and the offer is done by products of counterfeit. There it is not a question of vulgar copy, quickly uncovered by the authorities. The marks must from now on face a counterfeit with the identical one, which sows the doubt in the spirit of the consumer. The consequence first is that certain marks go down in the street. It was the case for the mark Burberry. The second consequence is that the mark saw its image deteriorating near its target public so much so that it decided to take legal measures to fight against the counterfeit. It was also necessary to centre its products in a very top-of-the-range positioning. As we saw throughout this work, the importa.